Branch Settings - Integrations - Website Leads (Google)

The help article for processing already set-up website leads is here; click the link to access it.

If you need to invite a 3rd-party user to VIEW only our developer documentation, please click here. 

Rave offers an optional Website Lead integration module that lets leads submitted through 3rd-party sites like your website, META, and Google flow directly into Rave Build CRM, helping your team capture and manage new leads without manually entering their details.

We have 3 source of leads avaialable, this article covers Google sourced leads.

• Website - Live for use. The setup help article is available here.  
• META - Live for use. The setup help article is available here. 
  
  

When Website Leads is enabled, both the Source of Lead and New Enquiry Branch and Company reports include three extra columns: UTM Source, UTM Medium, and UTM Campaign.

Permissions Required

To access these instructions, you must have the Branch Setting: Integrations + Website Leads enabled. 

The permission sits under Manage Users - Branch Settings and is called Website API Tokens. You need the edit version in order to make changes/ set up this feature.

By default:

• Franchised businesses: Head Office and Marketing groups have access.

• Non-franchised businesses: Branch Owner and Marketing roles have access.

How to Enable Website Leads 

1. Open your Branch Settings.

2. Navigate to Integrations then Website Leads

3. Click Manage 
   
   

The Website Leads area contains two tabs:

• General – configure your Website Leads settings.
• Sources – connect your website to Rave using the API or Embed Form.
  
  

Open the General tab to configure how new website leads are handled after they arrive in Rave.

Lead Processing

Choose how you want new leads to be processed:

• Manual – new leads are held for review so your team can check and process each lead themselves.
• Automatic – new leads are processed immediately and assigned to the next salesperson in the rotation.

Select the option that best suits your sales process.

Lead Assignment

The Lead Assignment section controls which salespeople receive automatically assigned website leads.

To set up the assignment rotation:

1. Select a Salesperson from the dropdown.
2. Click Add.
3. Repeat this for each salesperson you want included in the rotation.
4. Arrange the salespeople in the order you want leads to be assigned.

Each new lead is assigned one at a time to the next salesperson in the rotation.

The salesperson marked Next will receive the next automatically assigned lead.

You can select Set as Next beside another salesperson if you need to change who receives the next lead.

Select Delete to remove a salesperson from the website lead assignment rotation.

How to Set Up Google Leads in Rave

Rave’s Google Lead Ads integration allows leads submitted through your Google Ad forms to flow directly into Rave. Once connected, you can choose which campaigns/lead forms to sync, map your lead form fields to Rave, and control which forms actively capture leads.

Before you begin setting up the integration, make sure you have:

• Access to your Google Ads account
• And permission to manage your Google Lead Ads forms
• Access to Branch Settings > Integrations in Rave
• At least one Google Leads Ad form already created

From the Branch Settings / Integrations / Website Leads / Sources page

Select Sources > Google Ads

If Google Ads has not yet been connected, you'll see a Generate Webhook Key button to the right, this allows you to receive real-time data from your Google Ads.  Click the Generate Webhook Key button to continue.


This will open the Generate Webhook Key pop-up for you to copy your Webhook URL and Key to your Google Ads setup.  The weekhook URL is where you would like google ads to send your leads to, the webhook it a security token used to validate the transfer.  If required, you can view the webhook key via the eyeball icon.

Copy your Webhook URL and Key to your Google Ads setup. 

Log in to your Google Ads account.
Navigate to your campaign settings or go to Assets (previously Extensions) and select Lead form.

Choose to edit an existing lead form or click the blue plus button to build a new one.

Disconnecting Google Ads

If you need to remove the connection, click the Disconnect button.

Once disconnected, Rave will stop receiving new leads through the Google Ads integration.

Note: Disconnecting Google Ads does not delete leads that have already been received or processed in Rave.

Troubleshooting

If you can not see any of your required Website Lead options, contact Rave Support for assistance.